Why this club isn't working

Over the past couple of years, the Wasatch Wheelmen have faded slightly.  I've been thinking about what has gone wrong and why it isn't working very well right now.  Here are my thoughts.  I would appreciate your thoughts as well.  My goal is to see if we can revitalize it in 2014

• The target group for this club consists of very busy people in the prime of their careers.  We have never put an age limit on the club, but the 40+ crowd is who we are targeting.  
• Since there are no dues and no requirements, no one has any skin in the game.  Almost any organization that requires nothing of its members is doomed to mediocrity.  
• I think a large portion of people in this age group have a basic distrust of social media in general.  Getting together to go riding via a connection on the internet is not something we typically would do.  
• Since many of us are busy and don't know exactly what time we can go for a ride, it is difficult to schedule rides.  Like many of you, I want to ride when I'm ready to go ride.
• Many of our members live more than 15 miles apart.  That makes it tough to go for a ride when most of the ride will be spent riding to where the ride starts.  
• Finally, the main problem is that the core group has faded.  Without a core group of riders that get together regularly, there are no ride for the newbies to get in on and so no new blood gets into the club.  A core group is key to the success of a cycling club.  

If you have any ideas how to bring the club back to life in 2014, please let me know.